A frequently asked questions page—or an FAQ page for short—is a key part of a knowledge base because it addresses your customers’ most common questions and is useful at all stages of the customer journey. FAQs start with a question and then provide a concise answer.

FAQs are important for a few reasons, including:

• Accessibility: Links on an FAQ page guide users through your website, helping them find the information they need at any time.
• Accuracy: The FAQ page should be a single source of truth, offering customers answers to general questions.
• Affordability: When customers can get answers themselves, they don’t have to rely on customer service agents. This ultimately lowers payroll costs.

A frequently asked questions page—or an FAQ page for short—is a key part of a knowledge base because it addresses your customers’ most common questions and is useful at all stages of the customer journey. FAQs start with a question and then provide a concise answer.

A frequently asked questions page—or an FAQ page for short—is a key part of a knowledge base because it addresses your customers’ most common questions and is useful at all stages of the customer journey. FAQs start with a question and then provide a concise answer.

A frequently asked questions page—or an FAQ page for short—is a key part of a knowledge base because it addresses your customers’ most common questions and is useful at all stages of the customer journey. FAQs start with a question and then provide a concise answer.